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23 Feb

Pacifica’s Recent Fragrances Will Be Sold at Ulta Beauty

Pacifica’s Recent Fragrances Will Be Sold at Ulta Beauty
Brook Harvey-Taylor is arguably the godmother of “clean” beauty, the movement to provide products made without ingredients shown or suspected to be harmful to human health and the planet. Launching Pacifica as vegan and cruelty-free 27 years ago in 1996, she was ahead of the industry. Before expanding across categories as we all know the brand today — in skincare, makeup, hair care and body — her first-ever launch was in fragrance. Now, the wonder founder is introducing a latest line of scents. “Fragrance is in our DNA,” she said of the perfumes, that are plant-based and functional — the term used for the sensorial experience related to smell. “Functional fragrance for me is that we’re using a cloth that’s designed to elicit...
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