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28 Jun

EXCLUSIVE: Paco Rabanne Is Revving Up With Makeup, More Boutiques

EXCLUSIVE: Paco Rabanne Is Revving Up With Makeup, More Boutiques
PARIS — Paco Rabanne is prepared for its close-up, and global expansion on multiple fronts, having synced up its fashion and fragrance businesses. Abbreviating its name to easily Rabanne, the Puig-owned fashion and fragrance home is launching makeup, kicking off a d-to-c intensification with a flagship boutique in Latest York City — and slowly applying its recent visual identity to varied product lines and retail spaces. Disclosing a bunch of changes and initiatives exclusively to WWD, Puig beauty and fashion president José Manuel Albesa also reported strong business momentum at Paris-based Rabanne, which has been logging 40 percent growth in recent times — and is poised to soon cross the 1 billion euro revenue threshold. “There’s been an elevation of the brand, and...
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28 Jun

EDITED EXCLUSIVE: Paco Rabanne Is Revving Up With Makeup,

EXCLUSIVE: Paco Rabanne Is Revving Up With Makeup, More Boutiques
PARIS — Paco Rabanne is prepared for its close-up, and global expansion on multiple fronts, having synced up its fashion and fragrance businesses. Abbreviating its name to easily Rabanne, the Puig-owned fashion and fragrance home is launching makeup, kicking off a d-to-c intensification with a flagship boutique in Latest York City — and slowly applying its latest visual identity to numerous product lines and retail spaces. Disclosing a bunch of changes and initiatives exclusively to WWD, Puig beauty and fashion president José Manuel Albesa also reported strong business momentum at Paris-based Rabanne, which has been logging 40 percent growth in recent times — and is poised to soon cross the 1 billion euro revenue threshold. “There’s been an elevation of the brand, and...
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12 May

Charlie Heaton Is Global Ambassador of Paco Rabanne’s Phantom

Charlie Heaton Is Global Ambassador of Paco Rabanne’s Phantom
PARIS — Charlie Heaton has been named the worldwide ambassador of Paco Rabanne’s recent Phantom Parfum for men. The “Stranger Things” actor will front the campaign for the perfume, which is due out starting in July. It was created to be more mysterious and sexy than its predecessor, Phantom, which launched two years ago. “I’ve known Paco Rabanne for years and years,” said Heaton. “One Million is considered one of the primary perfumes that I used to be given.” That scent from the brand was gifted to him as a teen. “It's like full circle, because they sort of introduced me to perfume,” he continued. To introduce him to Phantom Parfum, Heaton was sent creative elements, and had seen Elle Fanning within the spot for...
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