Panerai is opening its largest-ever global store in Recent York City on Friday.
The two,250-square-foot space at 711 Madison Avenue marks the debut of what the brand is looking its Casa Panerai — a flagship of greater than 2,150 square feet that showcases the watchmaker’s full offering and the breadth of its history.
In line with chief executive officer Jean-Marc Pontroue, Panerai is on something of a “retail offensive.” Within the last five years, it has opened around 100 stores worldwide.
In Recent York City, the Compagnie Financière Richemont-owned, Italian-born company had long held an area at 703 Madison Avenue, but that store — at 400 square feet — was too small for the extent of interest and foot traffic.
Panerai, in response to...
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