Paper Tag

If Marysia or Matouk created toilet paper, it could have scalloped edges — but, it seems, Charmin dreamed up the luxe concept first. Per the brand’s website, this was a purely functional design update (five years within the works), by no means frivolous: “We reinvented the square [for the first time in 100 years]for a smoother tear.” I can confirm the upgraded Charmin Ultra Soft Toilet Paper has absolutely nothing rough around its edges, only a latest wavy “trim” — or perhaps, perforation is more accurate — that leaves me smitten each time we interact.The little luxury made its strategy to the proper of my toilet somewhat by surprise (and before TikTok caught on). I had picked up what I...