Shop Latinx, a marketplace for Latinx brands, is diving deeper into the wonder and wellness space with its latest vertical, Our Paradiso.
The vertical launches Thursday with 10 Latinx-founded brands: Chillhouse, Rizos Curls, Joanna Vargas Skincare, San Maris, Nopalera, Common Heir, For Tmrw, Raices Morenas and Tecuane. Initial product offerings will include Chillhouse’s Chill Suggestions, Rizos Curls Curl Defining Cream and Common Heir Barrier Boost Serum.
“In an industry where we're put in a box or ‘othered,’ I would like Our Paradiso to be a platform for Latinx to feel seen and celebrated,” said chief executive officer Brittany Chavez, who founded Shop Latinx in 2016. It began as an Instagram account that acted more as a directory for brands, before launching at shoplatinx.com...
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