PARIS — Valentino has given its Avenue Montaigne flagship a couture makeover.
The shop has moved up the celebrated thoroughfare to number 35, the previous home of the Canadian embassy in Paris, from its previous location at number 17-19, between the Hôtel Plaza Athénée and the Théâtre des Champs-Élysées.
The brand new three-story boutique is across the road from the Dior megastore that has reenergized the road, which is seeing quite a lot of tenants moving or expanding their premises to surf on the luxurious artery’s positive momentum.
“We actually consider that Avenue Montaigne is the natural place to be for Valentino, and particularly this location is de facto the right one,” chief executive officer Jacopo Venturini said in a joint interview with...
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