More focused than ever, Roc Skincare is kicking off a latest partnership because it doubles down on purpose.
The skincare brand has joined forces with Sarah Jessica Parker for the #LookForwardProject, meant to shift societal attitudes on aging. The initiative has several prongs — a campaign, a Parker-curated gift set and a charitable donation — and was born out of clinical research and girls’s attitudes toward aging.
In response to a study from the brand with greater than 600 participants, 90 percent of ladies feel anxious about aging, the first driver being appearance-related. 60 percent of ladies are anxious about their appearance aging, while only 43 percent worry about amassing enough money to retire.
Parker does use Roc products, but even within the...
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