Partner – Page 4 – Beautifaire

23 May

Equinox is expanding the advantages it offers to members by partnering with other luxury brands in fashion, travel, nutrition and entertainment. Called Equinox Circle, this system is the brainchild of Julia Kim, vice chairman of strategic partnerships and business development for the high-end fitness company. Kim said that is seen as a method to further engage its members by offering perks outside the “4 partitions” of Equinox’s 100-plus fitness clubs. The launch will include eight brands including StockX, Bezel and Oura, and can expand to incorporate fashion brands in the long run, Kim said. For 30 years, Equinox has steered clear of partnering with other brands, selecting as an alternative to supply members a spot to flee the trials of their every day lives....

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17 May

La Reine Capricieuse Cream Official Partner of Cannes Opening

by Beautifaire101

Beauty, Featured

La Reine Capricieuse Cream Official Partner of Cannes Opening

Actor Alexandre Styker was constructing his budding beauty brand La Reine Capricieuse while filming “Jeanne du Barry,” the Cannes Film Festival’s opening night movie. Obsessed with his recent product, Styker produced special samples for the solid and crew. Star Johnny Depp joked that the honey-based face cream smelled sweet enough to eat; director Maïwenn became so enamored with the scent she made the brand the official partner of the film. Now special guests on the world premiere might be gifted one in every of only 2,000 bottles produced annually. “We respect the miraculous work of our black bees and the slow-growth means of plants. We use our spring water sparingly. Our philosophy is to create demanding, authentic and vibrant beauty,” Styker told WWD...

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10 May

PTC, Made2Flow Partner to Help Brands Mitigate Waste, Greenhouse Gases

by Beauty Tips

Fashion, Featured

PTC, Made2Flow Partner to Help Brands Mitigate Waste, Greenhouse Gases

PTC and Made2Flow have teamed up to supply FlexPLM customers access to environmental impact measurements technology, which PTC said will help fashion retailers and types to “significantly speed up impact reduction across scope 3 [emission goals].” The businesses said the collaboration will enable users of its FlexPLM platform customers to have access to “transparent, science-based impact measurements at scale, to assist them drive more environmentally responsible decisions during design and product development.” PTC said brands and retailers “rely heavily on generalized averages and generic environmental data sets as a consequence of a scarcity of transparency and data gaps across the provision chain.” PTC said this integration occurs because the apparel, footwear and retail industry faces “increased pressure from consumers, government regulators and...

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7 May

Marsai Martin Is Clinique’s Newest Global Ambassador, Partner Producer

by Beautifaire101

Beauty, Featured

Marsai Martin Is Clinique’s Newest Global Ambassador, Partner Producer

Clinique has a latest ambassador. The Estée Lauder Cos.-owned beauty giant has named Marsai Martin its latest brand ambassador and partner producer, a first-of-its-kind dual role giving her a creative hand within the campaigns she’s fronting. “We’re introducing along with her a latest model of brand name partnership where she’s collaborating with us, and he or she’s going to have a major impact on creative output on all campaigns that feature her,” said Michelle Freyre, president, global brands, Clinique and Origins, at Lauder. “We're taking a look at it as a pivot from other traditional beauty campaigns to satisfy her where she is as a more authentic self.” Martin has had her hands full, recently. For one, her latest show, “Saturdays,” just debuted...

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