Partnering Tag

Nicole Kidman has partnered with Vegamour, the Los Angeles-based wellness hair care company, WWD has learned exclusively. The actress is an investor and its “wellness advocate.” Kidman was trying to “back a couple of corporations” when she discovered the brand, she explained, calling from Nashville, Tenn. “Obviously not loads,” she continued. “I don’t have an unlimited period of time. And I’m really, really, really careful. I wanted ones that were contributing to the world, making the world higher and helping people in our world.” She felt that Vegamour is doing just that, after meeting its founder and chief executive officer Daniel Hodgdon, learning in regards to the ethos and science behind the brand — being organic, plant-based and harvested from wild ingredients — and...