Patio Tag

Apparel, home and accessories brand Frances Valentine is claiming its next category. Called Patio, the brand’s inaugural fragrance retails for $148 for a 100-ml. bottle and blends notes of rose, cyclamen, amber and cashmeran, searching for to evoke the sensation of summertime. “For those who close your eyes and take into consideration what that first day of summer smells like when it hits, for me that’s honeysuckle, hedgerow and fresh-cut grass,” said Elyce Arons, who cofounded Frances Valentine in 2016 along with her longtime friend, the late Kate Spade. The fragrance debuts direct-to-consumer and can enter the brand’s seven stand-alone stores, including a soon-to-be-opened outpost in Alexandria, Virginia. The brand estimates Patio could do $200,000 in first-year retail sales....