Featured Posts

To top
Title Image

Pattern Tag

9 May

Tracee Ellis Ross Talks Pattern Beauty’s Purpose, U.K. Expansion

Tracee Ellis Ross Talks Pattern Beauty’s Purpose, U.K. Expansion
Tracee Ellis Ross is taking her vision for Pattern across the pond. The actor and entrepreneur is launching product within the U.K. in an exclusive partnership with Boots, starting on Wednesday. For Ross, the move was a natural extension of her accessible vision for textured hair care. “The unique dream for the brand was to be a world brand because I feel that the curly and textured community is one which spans across the globe,” she told WWD. “I desired to expand that mission so that everyone has access to their most beautiful and healthy hair.” Boots made a super partner for the brand given its broad footprint. “85 percent of the U.K. population is inside 10 minutes of a Boots store,” she...
Continue reading
10 Dec

Tracee Ellis Ross Introduces Pattern Beauty Blow Dryer –

Tracee Ellis Ross Introduces Pattern Beauty Blow Dryer –
“It felt like I used to be taking the sun out of the box,” Tracee Ellis Ross said of her newest product, the Pattern Beauty blow dryer — which encompasses a latest hue for the brand, caramella. “It’s so freakin’ pretty.” Two years within the making, it’s the corporate’s first heat tool. The actress, activist and founding father of the hair company, which she introduced in 2019, said the launch reflects a “perfect evolution” of where the brand is today. A better have a look at the brand new tool. Courtesy of Pattern Beauty “It extends the story of what’s possible with our hair without damage, while leaning into texture, while leaning into your natural curl patterns, but finding latest and exciting ways to style...
Continue reading