Christiane Pendarvis has been named co-chief executive officer of Pattern Beauty.
She shares the title with brand founder Tracee Ellis Ross, co-CEO and majority owner. Along with brand president Rachel Jonas Gilman, Pendarvis “will drive technique to help further scale Pattern Beauty,” in response to the corporate.
“To give you the chance to draw anyone of Christiane’s gravitas and business constructing caliber is precisely what Pattern Beauty needs as a way to proceed executing on my vision for it to change into the preeminent leader within the curly, coily, and tight textured hair category,” said Ross in a press release. “I'm thrilled to welcome her to the Pattern Beauty family and look ahead to her working closely with us for a few years to...
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