Personalization Tag

Beauty tech is driving the evolution of beauty, Wayne Liu, chief growth officer and president of Americas at Perfect Corp., told attendees on the WWD 2023 Digital Beauty Forum. Citing recent consumer behavior studies, Liu shared that 70 percent of consumers say that experiences are more essential to them than material possessions, with 62 percent of consumers specifically finding recent technology to be exciting. Furthermore, 70 percent of consumers say they wish to see something more visual once they see search results. “After we discuss beauty tech’s present and future,” said Liu in regards to the ongoing innovation happening around technology in the wonder space, “nothing really happened simply because it happened, there’s a few reasons we are able to look to...