Personalized – Beautifaire

7 Dec

Function of Beauty’s chief executive officer Alexandra Papazian addressed the evolution of customization, sharing how the brand is using personalization to create efficacious products and a sustainable business model. She also discussed the corporate’s expansion into retail. The hair care brand, which was founded by two MIT grads and a cosmetic chemist in 2015, “creates a completely customized regimen and a completely customized formula” based on a proprietary algorithm customer quiz, explained Papazian. To this point, Function of Beauty has developed 3 million unique formulations and Papazian said it's capable of manufacturing upward of 27 trillion. The brand’s business model goals to satisfy consumer demand for targeted hair products, as NPD reports nearly 50 percent of consumers are willing to pay more...

0 Comments

8 Oct

How Personalized Wellness Brands Are Constructing Out a Latest

by Beautifaire101

Beauty, Featured

During WWD’s annual Beauty & Wellness Forum, Allie Egan, founder and chief executive officer of test-to-treatment hormonal skincare company Veracity, hosted a panel on the rise of customizable wellness. The conversation featured Julie Wainwright, cofounder of precision nutrition company Ahara; Craig Elbert, cofounder and CEO of quiz-based complement company Care/of, and Carla Brenner, founding father of test-to-treatment hair loss company Roots by Genetic Arts. As each founder introduced the impetus behind their brand, one sentiment rang true: “One size doesn't fit all,” as Wainwright emphasized. “There are such a lot of products on the market that folks could be taking and it’s overwhelming to know which products could possibly be right for which person, which situation,” Elbert said. “Personalization is a method...

0 Comments

12 Sep

Personalized Beauty Brand Proven Raises $12 Million in Series

by Beautifaire101

Beauty, Featured

Customized beauty company Proven has raised a $12.2 million Series A from existing investors, with NewH2 Ventures acting as lead investor. Proven, which already raised around $9 million in previous rounds, operates two brands: Proven Skincare, the AI-powered, personalized skincare brand launched in 2019, and Noteworthy, a personalised fragrance line that launched earlier this 12 months. The corporate said it's on course to clock in greater than $35 million in revenue in 2023 and be profitable by the tip of the 12 months. Inside that, Noteworthy has already generated upward of $5 million in revenue since its launch earlier this 12 months. “Since Proven launched in 2019, we have now built industry-leading technology that enables us to create personalized beauty products unlike anything ever available...

0 Comments

3 Jan

Neutrogena Is Launching Personalized, 3D-Printed Skin Supplements – WWD

by Beautifaire101

Beauty, Featured

Neutrogena is betting big on personalization. The brand is leveraging its existing Skin360 mobile app to bring forth a technology that can further address consumers’ unique skin needs: 3D-printed personalized supplements. Formulated in partnership with fast-growing personalized complement company Nourished, the vegan, sugar-free gummies — called SkinStacks — mix Nourished’s 3D-printing machinery and Neutrogena’s digital skin assessment for a resulting seven-layer complement “stack,” each layer containing a nutrient that caters to a particular skin concern. “Consumers are taking a look at their health holistically — not only from a topical perspective, but in addition from the inside-out,” said Roberto Khoury, senior vice chairman and general manager at Neutrogena. “We wish to explore all avenues that may contribute to keeping your skin’s vitals at...

0 Comments