Skincare brand Revea is bringing its hyper-personalized M.O. to the palms of consumers’ hands.
The brand, which was founded in 2019 and closed a $6 million seed round earlier this yr with investors including Alpha Edison, Ulta Beauty and Waldencast Ventures, has launched its mobile app, Revea Mobile Experience.
Using a hyperspectral imaging software and diagnostic quiz, the app determines a customized skincare regimen for users consisting of AM Serum, PM Serum and moisturizer catered to an individual’s skin needs.
“We would like to rewrite the principles of skincare,” said Revea cofounder and chief executive officer Chaz Giles. “The explanation that’s so necessary for us is because the patron has fundamentally modified, technology has fundamentally modified, but for essentially the most part, beauty...
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