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Philosophy Tag

5 Jul

Philosophy di Lorenzo Serafini Taps Bea Bongiasca for Jewelry Capsule

IN FULL BLOOM: The concept of a collaboration blossomed from the moment that Philosophy’s Lorenzo Serafini and jewellery designer Bea Bongiasca met. “In a creative process, finding a soulmate isn’t that common,” Serafini told WWD on the Paris unveiling of the duo’s designs. He added that he and Bongiasca clicked immediately upon being introduced by mutual friends over a shared vision of color, joy and creativity. That is the primary time that Philosophy has collaborated with a jewellery brand, with Serafini describing Bongiasca “a powerhouse of ideas and enthusiasm.” Serafini added that he and Bongiasca would love the collaboration to proceed in future seasons. Asked what she liked about his work, the Milan-based Bongiasca spoke enthusiastically about Serafini’s designs, specifically his volumes and...
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30 Apr

Kory Marchisotto’s Philosophy on Digital Innovation at E.l.f. Beauty

Kory Marchisotto is not any stranger to being first. The chief marketing officer of E.l.f. Beauty and president of Keys Soulcare, who first brought the brand on then-fledgling TikTok and whipped up the brand’s viral Jennifer Coolidge industrial for the Super Bowl in a mere three weeks, likes to be first to any space. It’s what she calls “moving on the speed of culture.” When she has an idea, “Don’t do it in six months, or nine months, or 12 months from now when all of the KPIs are perfect and buttoned up,” she said. “Do it now. Jump within the deep end of the pool, and begin swimming.” That’s a very important tenet of her roadmap to success: starting with getting ingrained...
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