Underlining Beauty, the parent company of Nailboo, has raised a $6 million seed round that it plans to make use of to scale up the business.
The round was led by Peter Warnøe and Christian Tarp at Nordic Eye Enterprise Capital, a fund in Denmark. With the capital, Underlining intends to expand its direct-to-consumer business, create more product lines and launch in retail.
At once Underlining operates three brands: TatBrow, Nailboo and Hide, a skincare line. The corporate relies in Miami, and was founded by Raz Romanescu. Amanda Johnson, the cofounder of Mented, joined Underlining as chief marketing officer in 2021.
“We wish to turn out to be a worldwide consumer distribution company with a portfolio of iconic brands,” said Romanescu in an...
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