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31 May

This Beauty Marketing Platform Desires to Make Leveraging UGC

This Beauty Marketing Platform Desires to Make Leveraging UGC
After debuting within the U.K. one yr ago, Community x Seen (CXS) will make its U.S. debut this Thursday. Developed by public relations and communications agency, Seen Group, the platform goals to attach nano creators (or those with fewer than 50,000 followers) with beauty brands to trial and review products, while creating user-generated content that might be distributed across myriad social and digital channels. “Seen only operates within the vertical of beauty, and over time we have now been inundated with people asking us how they'll get their start of their creator journeys,” said Jane Walsh, chief executive officer of Seen. “We saw an actual opportunity to harness those voices and create our own community.” For the reason that platform’s...
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21 May

Selena Gomez’s Mental Health Platform Wondermind to Host Pop-up

Selena Gomez’s Mental Health Platform Wondermind to Host Pop-up
Wondermind is putting mental health on the front page.  To have fun mental health awareness month, the digital mental fitness platform cofounded by Selena Gomez and Mandy Teefey will host a newsstand style pop-up in Domino Park in Williamsburg, Brooklyn. Held on May 20 and 21, the event will include an array of experiences and activations, including sound baths and meditations led by Sage+Sound instructors, in addition to panels and workshops with clinical psychologists. Dr. Corey Yeager, life coach for the Detroit Pistons, will lead a conversation titled “Let’s Talk: How Are You Doing, Really?” Dr. Jessica Stern, a clinical psychologist at NYU Langone, will host an interactive session of Wondermind’s podcast “Baggage Drop.”   “Once we curated the itinerary, we were focused on...
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8 Apr

Wellness Platform Form Launches Nutrition Vertical – WWD

Wellness Platform Form Launches Nutrition Vertical – WWD
Form, a female-focused fitness platform founded by Sami Clarke and Sami Bernstein, is adding a nutrition vertical.  In line with Clarke, Form users and her followers have been asking for nutrition content greater than anything.  Form founder Sami Clarke. stefaniemphoto “Nutrition might be probably the most asked thing I get which is funny because I’ve all the time been a fitness trainer, but I feel people understand that food could be somewhat bit more complex than even figuring out,” Clarke told WWD.  Due to this fact, she worked with a dietitian to create the Form dietary program, which launches Monday with 50 recipes for breakfast, lunch, dinner, snacks and desserts. Meals include all the pieces from tahini Buddha bowls to apple nachos, though Clarke said...
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5 Jan

Brandice Daniel Launches Black and LatinX Designer Platform HFR

Brandice Daniel Launches Black and LatinX Designer Platform HFR
Harlem Fashion Row founder Brandice Daniel built one of the notable fashion agencies within the U.S. Founded in 2007, Daniel has only expanded her firm much more. Fifteen years later, she’s constructing one other space for Black and Brown designers — HFR & Co., an accessible online directory for shoppers to seek out emerging designers to support. In partnership with Bloomingdales, Shopbob, Macy’s, and more, the platform makes it easier than ever to seek out designers of color to support. Bloomingdales recently had a survey that concluded that 1 / 4 of Black American shoppers support Black-owned brands monetarily fairly often.  View this post on Instagram ...
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