Playbook Tag

PARIS — Imagine, you wish edelweiss in your skincare formulation. Nevertheless it’s not any strain of that white-and-yellow flowered alpine plant you’re searching for. It's one with a really specific concentration of leontopondic acid and chlorogenic acid, giving strong anti-inflammatory and antiaging properties. But edelweiss rarely grows within the wild anymore, and when it does, its nutrient concentrations are generally low. Imagine, artificial intelligence mixed with precision farming could replicate the plant’s optimal harsh native environment — from the seeding to the encompassing soil and exposure to light, oxygen, water, UV and wind — to acquire the crop of your dreams. That future is now. Franco-Californian clean skincare brand Odacité has been using such an AI-driven technique.  Within the edelweiss’ germination chamber, throughout its growth...