Playboy is constant to expand its lifestyle offerings with its first sex device and product line called Playboy Pleasure.
Over the past several years Playboy has leveraged its history as a “sex positive” brand to expand into a life-style company with denim, sleepwear and lingerie lines and a retail store in Los Angeles, with plans for further product expansion in 2023.
“Today’s Playboy is a life-style brand, and at Playboy’s core is the pursuit of freedom and discovery. Certainly one of our business priorities is to grow our consumer products division, specifically owned-and-operated and Playboy designed products,” said Ashley Kechter, Plby Group president of worldwide consumer products.
The brand is returning to its roots with a 34-piece sexual wellness line, during which each product...
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