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16 Jan

Playboy Launches First Sex Toy Line – WWD

Playboy Launches First Sex Toy Line – WWD
Playboy is constant to expand its lifestyle offerings with its first sex device and product line called Playboy Pleasure.  Over the past several years Playboy has leveraged its history as a “sex positive” brand to expand into a life-style company with denim, sleepwear and lingerie lines and a retail store in Los Angeles, with plans for further product expansion in 2023.  “Today’s Playboy is a life-style brand, and at Playboy’s core is the pursuit of freedom and discovery. Certainly one of our business priorities is to grow our consumer products division, specifically owned-and-operated and Playboy designed products,” said Ashley Kechter, Plby Group president of worldwide consumer products.  The brand is returning to its roots with a 34-piece sexual wellness line, during which each product...
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