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27 Jul

The Promise Of The Pledge: Aurora James’s Persistent Commitment

by Beauty Tips
Makeup, Featured
The Promise Of The Pledge: Aurora James’s Persistent Commitment
Aurora James proudly lives between two worlds—altruism and capitalism. The universes intersected in a post on her Instagram in 2020 calling major retailers to support Black businesses following the brutal killing of George Floyd and subsequent social justice rebellion leaving many corporations asking what they'll do to point out solidarity with the Black community. “I'm asking you to commit to purchasing 15% of your products from Black owned businesses,” James wrote. “So a lot of your businesses are built on Black spending power. So a lot of your stores are arrange in Black communities. So a lot of your sponsored posts are seen on Black feeds. That is the least you may do for us. We represent 15% of the...
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25 Apr

Nike Cofounder Phil Knight and His Wife Pledge $400

by Beauty Tips
Fashion, Featured
Nike Cofounder Phil Knight and His Wife Pledge 0
Nike Inc. cofounder and chairman emeritus Phil Knight and his wife Penny are upping their commitment to Portland Oregon’s Black community with a $400 million pledge to the Rebuild Albina project. The initiative is an element of the brand new 1803 Fund, a non-public investing and philanthropy fund that's geared toward helping Black residents thrive and for communities to flourish. As the primary enterprise by the 1803 Fund, the Rebuild Albina project is designed to assist advance Black Portland residents — and future generations — through investments in education, place and culture and belonging within the Albina community, with advantages which can be hoped to ripple across Portland. In an announcement, Knight said he and his wife “have long believed locally of Portland.”...
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7 Feb

Contained in the Second Annual Fifteen Percent Pledge Gala

by Beautifaire101
Beauty, Featured
Contained in the Second Annual Fifteen Percent Pledge Gala
The Fifteen Percent Pledge gala returned to the Latest York Public Library on Saturday night. Just like last 12 months’s inaugural event, the dress code — “Black Tie, Black Designer” — encouraged fashion insiders and industry leaders to point out their support for Black-owned brands as they toasted the evening’s honorees and grant award winners. Brother Vellies creative director Aurora James launched the Fifteen Percent Pledge initiative in 2020 with the goal of getting retailers to commit 15 percent of their purchasing power to Black-owned businesses. The event honored Bethann Hardison, whose documentary “Invisible Beauty” premiered at Sundance last month, with the Pioneer Award. Beauty brand 54 Thrones received the inaugural Achievement Award presented by Shop with Google, which comes with...
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