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20 Dec

Estée Lauder Plunges Into the Metaverse – WWD

Estée Lauder Plunges Into the Metaverse – WWD
One in every of prestige beauty‘s biggest heritage players has set its sights on the metaverse. Estée Lauder, because the exclusive beauty brand partner of Decentraland’s Metaverse Fashion Week, is debuting its first NFT. Inspired by its hero product, Advanced Night Repair, the brand will probably be awarding as much as 10,000 of them complementarily in the course of the fashion event, which runs from Thursday to March 28. Users will have the ability to go inside Advanced Night Repair‘s brown apothecary bottle to receive the wearable NFT, which supplies users’ avatars a “glowing, radiant look,” in keeping with an announcement from the brand. The NFTs are free and were designed by virtual creator Alex Box. The trouble “marks a pivotal point for...
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26 Oct

Saunas, Cold Plunges, Massages + More at Therabody’s Latest

Saunas, Cold Plunges, Massages + More at Therabody’s Latest
Therabody is opening its sixth treatment destination Reset this November at Manhattan West situated at Hudson Yards in Latest York City.  At Reset locations — which also include Los Angeles, Chicago, Houston, Philadelphia and Manhattan Beach, Calif. — guests can experience an array of wellness treatments, corresponding to Infrared Sauna, $40; Theragun Massage + Stretching, $75; Whole Body Red Light Therapy, $50; PowerDot Electrical Stimulation, $25, and several other IV drips and vitamin injections, starting from $35 to $499. Guests may also shop Therabody products in a retail section of the storefront.  Retail section at Therabody Reset. Kristin Burns “Recovery has been a an increasing number of essential a part of our life,” said Therabody executive chairman and chief strategy officer Benjamin Nazarian. “Loads...
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