One in every of prestige beauty‘s biggest heritage players has set its sights on the metaverse.
Estée Lauder, because the exclusive beauty brand partner of Decentraland’s Metaverse Fashion Week, is debuting its first NFT. Inspired by its hero product, Advanced Night Repair, the brand will probably be awarding as much as 10,000 of them complementarily in the course of the fashion event, which runs from Thursday to March 28.
Users will have the ability to go inside Advanced Night Repair‘s brown apothecary bottle to receive the wearable NFT, which supplies users’ avatars a “glowing, radiant look,” in keeping with an announcement from the brand. The NFTs are free and were designed by virtual creator Alex Box.
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