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5 Jun

Jacquemus Unveils Portofino Pop-up, Teases French Destination

Jacquemus Unveils Portofino Pop-up, Teases French Destination
GRAND TOUR: As is his wont, Jacquemus has taken to Instagram to unveil Portofino, Italy, because the third stop in his summerlong series of pop-ups — and tease that his next destination could also be France. This time, Simone Porte Jacquemus is establishing shop on the Via Calata Marconi menswear outpost of Italian multibrand retailer Modes, which counts some 22 stores across Italy, France and Switzerland. Set right on the cobbled quay, the shop features light wood furniture and vaulted brick ceilings contrasting with the geometric lighted displays. Open until Oct. 16, the 1,735-square-foot Jacquemus pop-up will carry the third drop of the Été capsule collection dedicated to summer. Expect further plays in his ongoing ode to the French Riviera, with women’s...
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3 Jun

Fresh, Clinique and Maria Nila Are Bringing Pop-up Experiences

Fresh, Clinique and Maria Nila Are Bringing Pop-up Experiences
This weekend, Clinique will wrap its “Protect Your Glow” campaign in Latest York City’s SoHo, the ultimate stop of the brand’s Hydration Pop-up tour. The campaign kicked off in April with the brand’s Coachella pop-up, and has since made pit stops in Los Angeles, Chicago, and hosted off-campus pool parties at The University of Florida, Gainesville, and Arizona State University. “[‘Protect Your Glow’] has been our largest activation in a minimum of the last 10 years or so,” said Beth Guastella, senior vp and general manager at Clinique, adding the initiative has been key in driving brand awareness amongst Gen Z and Millennial consumers. On the Hydration Station, which shall be parked at Lafayette and Prince Street, visitors will find a way...
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26 May

Hello Summer, Dior Beverly Hills Hotel Pool Pop-up Marks

Hello Summer, Dior Beverly Hills Hotel Pool Pop-up Marks
Dior has dressed the Pink Palace in toile de jouy for summer. The French fashion maison has taken over the legendary Beverly Hills Hotel’s cabanas and pool for its Dioriviera pop-up. This yr, along with a pink and grey toile de Jouy capsule collection, highlighted by a “Beverly Hills” branded Book Tote that’s an ideal match for the summer of Barbie, there may be a spa component to the takeover. Only-in-L.A. treatments offered in a poolside cabana feature the L’Or de Vie skincare line and recent Dioriviera fragrance by Francis Kurkdjian, a combination of fig and rose. Perched on Sunset Boulevard, the 111-year-old Beverly Hills Hotel was designed by Pasadena architect Elmer Grey as a lush, pink-painted, Mediterranean hideaway, and stays one in...
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24 May

EXCLUSIVE: Fwrd Opening Pop-up With Kendall Jenner, Eyeing Brick-and-mortar

EXCLUSIVE: Fwrd Opening Pop-up With Kendall Jenner, Eyeing Brick-and-mortar
Kendall Jenner is bringing her famous sense of favor to a store this summer. Fwrd, the Revolve Group-owned luxury e-commerce player with Jenner as its creative director, will open its first pop-up shop June 9 at 8804 Melrose Avenue in Los Angeles. The situation at Robertson Boulevard is true within the hubbub of West Hollywood, near celebrity-frequented retail and dining destinations including Craig’s, Cecconi’s, Maxfield, Chrome Hearts and Palace Skateboards. The 4,000-square-foot space will feature women’s and men’s apparel from established and emerging designers, in addition to beauty, accessories, art and homeware. The offering can even include rare vintage handbags, clothing, jewelry and sunglasses from Chanel, Dior, Jean Paul Gaultier and Gucci through the Fwrd Renew platform. “I’m beyond excited to bring the primary...
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