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20 Sep

GU Sets Opening of SoHo Pop-up for Oct. 7

by Beauty Tips
Fashion, Featured
GU Sets Opening of SoHo Pop-up for Oct. 7
TOKYO — Uniqlo parent Fast Retailing is expanding the reach of its lower-priced, trend-driven brand GU with with a pop-up store in Latest York’s SoHo. The corporate told WWD Tuesday that the shop will open on Oct. 7. As reported, the SoHo pop-up will probably be open for roughly a yr, and will probably be GU’s first foray into the U.S. market. It is going to be utilized by the corporate to assemble opinions and feedback from U.S. consumers. GU said that it goals for the shop to be a store “that's loved by and grows along with town’s SoHo neighborhood, which welcomes people of diverse cultures, values and lifestyles,” in a press release. The theme of the shop will probably...
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25 Aug

Zero10 and Crosby Studio to Open Pop-up Store With

by Beautifaire101
Fashion
Zero10 and Crosby Studio to Open Pop-up Store With
Zero10 has partnered with Crosby Studios to reimagine its metaverse store with a first-of-its kind pop-up that bridges the physical and virtual retail experience through augmented reality. Situated at 138 Wooster Street in SoHo, the space will feature a five-piece virtual collection designed by Crosby Studios, which also conceptualized the retail experience and interior design. Shoppers may have the chance to try on digital-only pieces on the concept space, introducing a recent solution to shop and interact with fashion. Upon entering a fitting room, guests might be prompted to scan QR codes with their iPhones. The QR code scan will then cause them to the Zero10 app page where the gathering lives. Through AR, customers can try on digital clothing in real-time...
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