PopupShop Tag

Is it a K-pop star? Beyoncé? Harry Styles? No — it’s 1000's of Telfar shopping bags. Fairly than stage a Latest York Fashion Week show, the brand took a more inclusive approach: it shut down traffic in downtown Brooklyn on Sunday afternoon with its first pop-up shop dedicated to handbags, allowing customers to purchase the viral design in-person. Telfar Clemens teamed with Rainbow — the nationwide fast-fashion chain — because the pop-up location. The Rainbow on Fulton Street was cleared of each last neon, fishnet legging and cropped corset top to make way for Telfar bags in all sizes and colours — making a literal rainbow of accessories across the shop’s two floors. Hundreds lined up for the possibility to purchase a maximum...