MILAN — A tour amongst factories offered to finish consumers is one in every of the implementations setting Portuguese brand ISTO apart on the subject of transparency.
Slightly than merely talking about its environmental and social commitment, the corporate got here up with the concept of “factourism” to let customers experience first-hand how its products are made.
The project adds to initiatives that range from providing price transparency to on-demand production that supports the eco mindset behind the brand, which was launched in 2017 by a trio of young talents hailing from different industries.
Pedro Palha, cofounder and chief executive officer of ISTO, matches the fashionable archetype of the Millennial entrepreneur: on the move, curious, clear headed and determined. Boasting a background in...
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