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23 Jan

Isle of Paradise launch global body positivity campaign ‘Get

Isle of Paradise launch global body positivity campaign ‘Get
The body positivity revolution is upon us. From plus-size mannequins to campaigns which put body hair front and centre, increasingly, we're seeing a change in the way in which brands are talking about and showcasing the body, as messages of positivity and acceptance are making their technique to the forefront of the style and sweetness industries.  One brand leading this charge is Isle of Paradise. Debuting last 12 months with a campaign featuring un-retouched images of plus size model Carla Trujillo, the tanning brand is now back with a recent, even greater, campaign.  Launched today, “Get Body Posi” is a world commitment to creating body acceptance top of the wonder industry agenda. The campaign centres around a handbook which goals to guide...
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