Pound Tag

Pound Cake is on the rise. The inclusive beauty brand has inked its first major distribution take care of Ulta Beauty, where its Cake Batter liquid lipstick range will enter greater than 800 doors this October. The expansion marks a full-circle moment for cofounder and chief executive officer Camille Bell, who was a member of the 2022 Ulta Beauty Muse Accelerator class and took home the $1 million grand prize for Pharrell Williams’ Black Ambition pitch competition last winter. “The rationale I began Pound Cake was because I’d go to retailers and never have the option to seek out [makeup] shades that matched me, or they might look different than advertised,” said Bell. After realizing her dilemma was a standard...