Powder Tag
On the heels of a giant 12 months for livestreaming in the wonder industry, Tatcha is jumping into the combination.
The skincare brand will probably be launching The Silk Powder, a recent skincare powder, on the wonder livestreaming platform Newness this week. It'll be on the market exclusively on Newness on March 4 before a wider launch on Tatcha.com and with Sephora on March 6 for $48. Tatcha is the primary brand to launch a product on the platform, each the brand and Newness confirmed.
“Traditionally, product development and launches occur in silos — a brand develops a product, then they launch the product after which they tell their customers about it. We’re so excited to have Tatcha as the primary brand...
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The best powder foundations for mature skin prove that they'll bring more to the table than the standard mattifying and long-wear advantages. While there are a ton of complexion formulas to pick from, be they tinted moisturizers or skin tints, few have the endurance of powder foundations. And while they might sound counterintuitive for aging skin, which usually calls for extra hydration, the latest crop of powders offer just that (along with other perks).For starters, unlike a liquid foundation, powder foundation “is usually less irritating because it sits on the surface of the skin and doesn't penetrate it as easily,” says makeup artist Robin Blackfounding father of Beauty Is Boring. “It is also great for humid weather and oily skin...
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