Beauty’s only constant is change, and the businesses on the 2022 Beauty Inc Power Brands list aren't only keeping pace with the times — they’re spearheading the industry’s evolution. To compile this list of 45 players — that are divided into Established, Originals and Emergents, Beauty Inc checked out a wide selection of qualitative and quantitative data to find out the brands which might be winning today. What’s most clear is that this yr’s crop sees likelihood where others see challenges. They've embraced TikTok, entered the metaverse and mastered an omnichannel environment. Here, the brands that thrive because — not in spite — of beauty’s shapeshifting landscape.
The Established
CeraVe: DermTok’s darling shows no signs of slowing down. The mass market skincare brand...
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