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27 Jul

Prada Eyeing Brand Extension With Beauty

Prada Eyeing Brand Extension With Beauty
MILAN — Strong brand momentum at Prada and Miu Miu helped parent Prada Group report strong profitability and revenues in the primary half, but its management is eyeing further expansion in the long run, including through the addition of recent categories and expanding into beauty. Group chief executive officer Andrea Guerra said during a conference call with analysts on Thursday that the corporate was “extremely comfortable” with its license with L’Oréal and that, along with fragrances, Prada will “very soon” extend the agreement with “one other milestone – beauty,” although he remained mum on details. Prada’s license with L’Oréal got here into effect in January 2021, prior to which it was licensed to Puig. Prada did launch skincare in September 2020...
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12 Jul

Prada Inks Agreement With Unions on Welfare Plan

Prada Inks Agreement With Unions on Welfare Plan
MILAN – The Prada Group has inked an agreement with unions to further spend money on the corporate’s welfare plan. “For the Prada Group, placing its own collaborators and their families on the forefront is of fundamental importance,” said chief executive officer Andrea Guerra. “The tools that we now have developed along with the unions and that allow us to supply more resources to our individuals are a option to contribute to succeed in a greater balance between private life and work.”A performance bonus of 1,450 euros might be increased depending on productivity and it would be hiked by 20 percent if converted into welfare and spent through the MyPradaGroup platform. The platform allows employees to be financially supported on medical...
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9 Jul

Prada, Tag Heuer Ambassador Cai Xukun Responds to Online

Prada, Tag Heuer Ambassador Cai Xukun Responds to Online
Chinese idol Cai Xukun, the face of Prada, Tag Hauer and De Beers in China, has responded to allegations of inappropriate sexual behavior with a female minor, which have led Chinese authorities to issue a warning regarding the ads through which he appears. On Monday, Cai released a press release on Weibo confirming his relationship with a “Ms. C,” who had accused him of forcing her to have an abortion. He denied all other allegations which were circulating on social media for the past week. “I used to be single two years ago and had a relationship with Ms. C. Our private matters were resolved without further entanglement in 2021,” Cai wrote within the statement. “I need to make clear to everyone and...
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1 Jul

Prada Heads to Bangkok With Richie Hawtin

Prada Heads to Bangkok With Richie Hawtin
The fourth edition of Prada Extends, a series of world events created in partnership with electronic musician Richie Hawtin, traveled to Bangkok on Thursday, hosting a panel discussion and a celebration on the Warehouse Stadium in town’s Khlong Toei district. Thai stars including Pongtiwat Tangwancharoen, Kanyawee Songmuang, and Krissanapoom Pibulsonggram attended the event held on the Prada store inside upscale shopping center Iconsiam, where they attended exchanges between Hawtin and Arun Ramanathan, director of the international media platform Mixmag Asia, on the ability of music today. It was followed by a performance by Bangkok DJ and music curator Elaheh. Richie Hawtin and Arun Ramanathan attend Prada Extends Bangkok. Getty Images for Prada At night, the Prada Extends party offered a lineup that featured Hawtin...
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