Premium Tag
PARIS – Capping months of speculation, LVMH Moët Hennessy Louis Vuitton on Monday signed on to grow to be a premium partner of the Paris 2024 Olympic and Paralympic Games, guaranteeing the world’s biggest luxury group prime visibility throughout the planetary event, including its eagerly awaited opening ceremony.
While LVMH didn't disclose the financial terms of the sponsorship deal, sources with knowledge of the matter said it had put 150 million euros on the table. Organizers are billing the Paris Games as “the largest event on the earth,” expected to attract 4 billion TV viewers, 13 million spectators and 20,000 journalists.
Several major LVMH houses will play a special role throughout the Games, with jeweler Chaumet designing the medals, and Louis Vuitton,...
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Vault by Vans no more, say hello to OTW by Vans.
The VF Corp.-owned global surf, skate and streetwear player is launching the brand new premium label during Paris Men’s Fashion Week with a skateable installation on the Seine and a star-studded party to generate buzz for its first collaboration under the brand new label, with Los Angeles multimedia artist Sterling Ruby.
Vans OTW is the brainchild of Ian Ginoza, who joined the Costa Mesa, California-based company last yr to direct the creative strategy for its elevated product. He arrived with 15 years experience within the collaboration space at Adidas, Nike and Converse, and because the cofounder of Kicks/HI in Honolulu and Saint Alfred in Chicago.
“We’re launching a latest platform where...
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On this episode, Neel Grover, chief executive officer of Shop Premium Outlets, discusses how the net marketplace meets latest shopper demands by specializing in connecting consumers with their favorite brands.
With deals, rewards and ongoing refreshing of assortments and offerings, brands on Shop Premium Outlets create an outlet experience online. The location also spotlights curated collections and showcases what’s trending today.
CLICK HERE to listen to the episode.
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