Premium Tag

Understanding Premium Skincare Shoppers Understanding Premium Skincare Shoppers Brittany Auer, senior beauty sales manager at Amazon Ads and Jennifer Trovel, CMO of Perricone MD, discuss what’s driving growth in online beauty sales and the way premium skincare brands can reach shoppers along their purchase journey. From high-end facial serum, to luxury moisturizer, premium skincare is on the rise. The beauty industry grew to $15.5 billion in U.S. online retail sales in 2021, in response to eMarketer, and is predicted to double in the following five years . And with more beauty products for shoppers to pick from than ever before, brands are challenged to interrupt through the noise and connect with latest audiences along an increasingly fragmented purchase journey. Perricone MD. “Premium skincare brands that may construct brand...