PARIS — As L’Oréal’s Consumer Products division continues its rapid growth across the globe, maintaining a advantageous balance between premiumization and democratization is essential.
“We’re living in exciting times,” said Alexis Perakis-Valat, president of the division.
He was referring to how in 2022 the branch registered its best growth in 20 years, while in first-quarter 2023, the division posted its most stellar quarter by way of gains on record.
“What we like in regards to the growth is that it’s each balanced and broad-based — balanced between volume and value,” explained Perakis-Valat. “What’s interesting is one-third is volume and two-thirds is value. We wish this balance, because we want to steer premiumization, but at the identical time to democratize.”
That’s around the globe, because the...
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