EBay acquired AI-powered digital ID firm Certilogo as the newest move to spice up its pre-loved fashion category.
Though financial details remain undisclosed, the definitive agreement was effective as of Monday, with closing expected by the third quarter. EBay’s momentum is in full swing, after recently investing in sporting goods resale marketplace SidelineSwap earlier this month and acquiring marketplace compliance solution 3PM Shield in February.
This latest deal is claimed to represent a key investment in expanding the corporate’s pre-owned apparel offering, as Certilogo’s digital tech platform enables each authentication and a record of a product’s full life cycle. The Milan-based tech company was founded in 2006 and provides web-based digital identification so products might be seamlessly verified. Certilogo’s platform is already...
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