Preps Tag

LONDON – There may be nothing sweet or comforting about eczema, and skincare entrepreneur Joanna Jensen knows that higher than most. Jensen, the founding father of Childs Farm, a top-selling baby and child personal care brand in Britain, was born with the painful, chronic skin condition and one among her young daughters suffered from it, too. A former investment banker, Jensen founded Childs Farm to supply a delicate, sustainably-made, and sweeter-smelling alternative to the steroid creams and emollients that she’d grown up with. She also tried to inject some fun into the packaging, with brilliant colours and pictures of frolicking children and cartoon animals. In 2019, nearly a decade after she launched Childs Farm and after five years on the shelves at...