Alo Yoga is returning to the Big Apple for Recent York Fashion Week with just a few surprises in store.
The Southern California-based yoga, activewear and swimwear brand will debut its luxury, cold-weather, ready-to-wear “Aspen Collection” by the use of its first fashion presentation on Sept. 10 at Spring Studios. The presentation might be followed by a panel discussion on wellness, mindfulness and mental health in the style industry.
“Alo exists on the intersection of fashion and wellness,” Danny Harris, cofounder and co-chief executive officer of Alo, told WWD exclusively. “So we see showing our Aspen Collection at NYFW as the proper venue.”
Los Angeles-based brand Alo Yoga carries a choice of swimwear.
Price points are stretched for the luxurious line. (Think $500...
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