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21 Aug

Misfits Names Darroll Jenkins Senior Vice President of Merchandise

Misfits Names Darroll Jenkins Senior Vice President of Merchandise
Misfits Gaming Group is further establishing a link with the style world with a latest appointment. The entertainment company known for its gaming and esports has named Darroll Jenkins senior vice chairman of merchandise and consumer products. Jenkins previously worked on the Los Angeles Clippers as head of merchandise and was formerly the director of planning at Skims, where he led the brand’s e-commerce launch and oversaw planning and brand development. At Misfits, Jenkins is tasked with fostering connections between the corporate and the style world. He'll oversee merchandise launches, including the upcoming introduction of Misfits’ end-to-end merchandise service for creators. “Collaborating with a team of experts, our aim is to forge real brands and develop products with boundless potential,” Jenkins said concerning...
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23 Jul

Pvolve President on Brand Expansion + Jennifer Aniston Partnership

Pvolve President on Brand Expansion + Jennifer Aniston Partnership
For Pvolve, boutique fitness is booming.  In an effort to grow each virtually and physically over the subsequent few years, the brand — which has experienced a 471 percent increase in sales across product, subscriptions and its studio and franchise business since Jan. 1 — is leveraging franchise expansion, products and a key partnership with Pvolve loyalist Jennifer Aniston.  Jennifer Aniston for Pvolve. Because the brand, which launched in 2017, looks to expand its reach each digitally and in-person, bringing on Aniston as an envoy was key. In accordance with company president Julie Cartwright, Aniston had been a user of Pvolve since 2021 and her team reached out to share her story, searching for ways to partner. With this, the brand is...
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11 Jul

Gabby Hirata Named Global Brand President of Halara, the

Gabby Hirata Named Global Brand President of Halara, the
Gabby Hirata, former president and chief executive officer of Diane von Furstenberg, has joined Halara, an athleisure direct-to-consumer brand, as global brand president, a latest post. Hirata’s appointment signifies a latest chapter for Halara. The three-year-old athleisure brand is poised for aggressive worldwide sales growth. “I loved DVF and I loved Diane. I’m just so enthusiastic about servicing women from a large demographic. I discovered a brand that caters to a customer of various ages, demographics and walks of life,” Hirata said. She first heard of the brand when she bought a pleated skort that carries a phone on TikTok within the spring of 2022. “I purchased it and loved it. For $32, it was such good quality and I used to...
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19 Jun

Hermès U.S.’ Latest President Diane Mahady on the Brand’s

Hermès U.S.’ Latest President Diane Mahady on the Brand’s
Hermès has been on a tear these days, opening or refreshing retail stores in several cities across the U.S. The most important statement got here last fall when the French luxury brand took the wraps off a seven-story, 45,000-square-foot luxury emporium on Latest York’s Madison Avenue. While the latest addition in Aspen, Colorado, which opens on Friday, will not be the identical size or scope, it's nonetheless a mirrored image of the corporate’s ability to mix right into a community while remaining true to a heritage that dates to 1837. The brand new store, Hermès’ thirty fourth within the U.S. and second within the state of Colorado, features carpets harking back to moss, gray-blue Aspen stone floors, honey-colored local larch wood on...
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