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12 Jun

Wolverine Names Melissa Mullen President of Sweaty Betty

Wolverine Names Melissa Mullen President of Sweaty Betty
Wolverine World Wide Inc. has appointed Melissa Mullen global brand president of Sweaty Betty, the premium women’s activewear brand acquired by Wolverine in August 2021. Mullen, a seasoned consumer-focused and omnichannel retail leader, held various senior executive roles with fashion athletic, and footwear brands. Since 2019 she served as vp and general manager of U.K. and Ireland for Jo Malone London, which is owned by the Estée Lauder Cos. She was accountable for all business operations in those two markets, including stores, e-commerce and wholesale. Prior to joining Jo Malone London, Mullen worked at Nike for greater than eight years in quite a lot of e-commerce and merchandising roles in Europe, Asia and North America. These included serving as senior director of...
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12 Jun

Lanvin Appoints Gerrit Ruetzel as President of the Americas

Lanvin Appoints Gerrit Ruetzel as President of the Americas
Gerrit Ruetzel has been appointed president of the Americas at Lanvin, a recent post. He shall be chargeable for expanding the brand’s retail productivity and footprint, ramping up digital commerce and product strategy within the U.S., a key growth marketplace for the French house. Most recently, Ruetzel was chief executive officer of the Americas at Bottega Veneta, where he worked nearly five years until October 2021. Before that he was with Hugo Boss as president and CEO of Hugo Boss Fashions, CEO/president of Hugo Boss Hong Kong Ltd., managing director Latin America, in addition to director of international sales. Ruetzel reports to Siddhartha Shukla, deputy general manager of Lanvin. In an interview, Shukla, who joined Lanvin a 12 months and a half ago,...
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6 Jun

VF Corp.’s EMEA and APAC President on Supreme, G-local

VF Corp.’s EMEA and APAC President on Supreme, G-local
STABIO, Switzerland — Innovation in design, an integrated approach and a g-local mentality are the pillars VF Corp.’s Martino Scabbia Guerrini, executive vice chairman and president of EMEA, APAC and emerging brands, has embraced over the past few years. They've ensured VF’s continued growth within the EMEA region, which late last month reported its eighth consecutive quarter of sales increases. Revenues were up 8 percent at constant exchange rates to $901.3 million within the fourth quarter ended April 1. This compares with an overall decline in VF’s revenues of three percent at constant exchange for the quarter to $2.7 billion, dented by the uneven Supreme business, continued sales declines at Vans and an overall weak performance within the Americas. Although Scabbia Guerrini...
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6 Jun

KCD Taps Lauren Paris as Senior Vice President, Guest Experience

KCD Taps Lauren Paris as Senior Vice President, Guest Experience
Lauren Paris has been promoted to senior vice chairman, guest experience, at KCD. She had been vice chairman of the Guest Experience Group, which she has led since 2018. The Guest Experience Group is chargeable for executing a high-caliber front-of-house experience for brand activations and events. This includes curated guest lists, optimized flow logistics, red carpet execution, event press amplification in addition to VIP and talent management. Paris is a 15-year veteran of KCD and has led the group’s most iconic events, reminiscent of the grand opening of Hudson Yards, Ralph Lauren’s fiftieth Anniversary in Central Park, Hermès’ Love Across the Block, and the annual CFDA Awards, in addition to fashion shows reminiscent of Gucci’s Love Parade on Hollywood Boulevard, and...
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