primer Tag

On the eve of the brand’s three-year anniversary, Topicals is tackling its next skin concern: pimples scarring. Launching direct-to-consumer and at Sephora for $34, the brand’s latest Sealed Energetic Scar Primer incorporates encapsulated retinol, onion bulb extract and a silicone base, aiming to not only fill pimples scars and pores before makeup application but in addition to enhance skin texture over time. “We get quite a lot of questions for things which are within the makeup sphere, so this being a hybrid makeup and skincare product type of addresses a number of the desire inside the community,” said Olamide Oluwe, who cofounded Topicals in 2020 alongside Claudia Teng. Since then the brand — which purports to be the fastest growing...