OUT OF THE ARCHIVES: LVMH Moët Hennessy Louis Vuitton has launched Heristoria, a platform of archival and historical pieces.
The platform goals to seek out treasures inside the company’s maisons and launch special sales of the unique items, each paired with experiences and services.
“Heristoria reflects our passion for beautiful stories. Only a bunch like LVMH has the capability to bring such a diversity of iconic heritage items under one umbrella; objects which might be the continuing expression of our maisons’ know-how,” said LVMH group managing director Toni Belloni.
The platform is grouped by decade, and tells a story of the era’s ethos and aesthetic, in addition to history from each bit.
The primary release of things, titled “Preface” to launch the concept, brings...
Continue reading
0 Comments
