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RevAir is expanding its product purview.
The hair tool brand known for its RevAir “reverse air” hair dryer which launched in 2018 — and nonetheless in 2022 with a smaller, quieter iteration — is setting its sights on the hair care category with two recent collections: Extreme Hydration and Boost Fullness.
“We did a consumer insights project with consumers of ours and people who had never heard of RevAir to seek out out what their top hair needs are based on their hair type and texture,” said Theresa Ilijevich, director of organic marketing at RevAir, of the genesis of the collections. “The highest desires that we heard were length, strength and hydration.”
The Extreme Hydration line spans five products and...
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Mara is entering body care.
The brand, founded by Allison McNamara, is launching its Sea Sculpt Body Oil, $68, on Tuesday. This might be Mara’s first launch because it began selling at Sephora in January.
“Body was such a natural extension for Mara, especially being an oil-based brand. It’s all the time been something that I desired to do,” McNamara said, who was also inspired by her recent beach wedding.
“When my wife desired to get married on the beach, I used to be like, ‘You realize what, that is the youngest I’m ever going to be. I would like to look nearly as good as I can for this’ and in order that’s how I actually got into body care and using...
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