With inflammatory skin and scalp conditions on the rise, brands, each mass and prestige, are responding with a slew of over-the-counter stock keeping units and solution-based products.
In accordance with the Global OTC Topical Drugs Market 2022 report, the worldwide over-the-counter market is predicted to achieve $70.4 billion by 2028. The report cites growing skin concerns and increased spending on health and wellness as key drivers for the category.
Mintel also reported consumers have shifted from being reactive to proactive, adding products to their routine to avoid a greater issue or flare up in a while, adding to the category’s overall growth and brand’s increased commitment to developing solutions.
This growing market comes on the heels of growing inflammatory skin and scalp concerns,...
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