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ProductCollabs Tag

23 Apr

Gap Teams With Mattel for Series of Product Collabs

Count Gap as the most recent company to leap on the Barbie bandwagon. Within the runup to the upcoming release of “Barbie,” a movie starring Margot Robbie and Ryan Gosling that can open in late May, Gap has teamed with Mattel Inc., on an apparel collaboration tied to the style doll. While Barbie will likely be the primary product drop, the deal announced Wednesday may also include a series of collaborations inspired by Mattel’s portfolio of brands, which incorporates Hot Wheels, American Girl, Thomas & Friends, Masters of the Universe and others. But first up is the Gap x Barbie collection, which launches May 23 and can include an assortment of T-shirts, skirts, logo hoodies, denim, button-downs and accessories in addition to pet apparel....
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19 Dec

Malbon Golf Breaks the Mold With Untraditional Product, Collabs

The gathering features nontraditional styles. Stephen Malbon needed to seek out a latest group of friends. The creator of Malbon Golf has been a fan of the sport since he was 12, but because his buddies had little interest in the game, he gave it up for a few years. He returned to the sport as an adult — even taking a job as a caddie during college so he could golf at no cost on Mondays — and “got obsessed again.” Although he played on and off over time as he moved across the country for varsity and to launch his creative agency, golf was all the time at the back of his mind. However it only became a business when he began posting...
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