Count Gap as the most recent company to leap on the Barbie bandwagon.
Within the runup to the upcoming release of “Barbie,” a movie starring Margot Robbie and Ryan Gosling that can open in late May, Gap has teamed with Mattel Inc., on an apparel collaboration tied to the style doll.
While Barbie will likely be the primary product drop, the deal announced Wednesday may also include a series of collaborations inspired by Mattel’s portfolio of brands, which incorporates Hot Wheels, American Girl, Thomas & Friends, Masters of the Universe and others.
But first up is the Gap x Barbie collection, which launches May 23 and can include an assortment of T-shirts, skirts, logo hoodies, denim, button-downs and accessories in addition to pet apparel....
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