Products Tag
Nearly a yr because it launched, Atwater is making its first category expansion.
The reasonably priced men’s grooming brand founded by former Kiehl’s president Chris Salgardo is entering the nail category, launching a spread of 4 nail polish colours in dark hues of black, gray, green and blue that every retail for $20. The polishes shall be available for preorder on Tuesday.
Salgardo explained the brand’s entry into the nail category felt natural as male customers have been more open to experimenting with grooming and sweetness products in recent times.
“I felt prefer it was a category that men were accepting,” he explained, naming musicians like Harry Styles as some men who've been spearheading this movement. “It’s amazing, I’ll catch an interview and it...
Continue reading
Let's discuss sweat, baby. 'Tis the season of high temperatures, humidity, sun, sun, and more sun — and, subsequently, a great deal of the best sweat-proof makeup the world wide web has to supply. With summer comes the return of sweat, the sometimes pesky but ultimately useful process by which our bodies cool ourselves down. Though sweating is completely normal and good for you, it also makes wearing makeup (and keeping it on) a little bit of a tough endeavor. Luckily, Allure editors and makeup artists have gotten your back, as we have compiled an inventory of sweatproof makeup products to get you thru the steamy months ahead.Basically, less is more in the case of makeup in sweaty times. Although...
Continue reading
PARIS — As L’Oréal’s Consumer Products division continues its rapid growth across the globe, maintaining a advantageous balance between premiumization and democratization is essential.
“We’re living in exciting times,” said Alexis Perakis-Valat, president of the division.
He was referring to how in 2022 the branch registered its best growth in 20 years, while in first-quarter 2023, the division posted its most stellar quarter by way of gains on record.
“What we like in regards to the growth is that it’s each balanced and broad-based — balanced between volume and value,” explained Perakis-Valat. “What’s interesting is one-third is volume and two-thirds is value. We wish this balance, because we want to steer premiumization, but at the identical time to democratize.”
That’s around the globe, because the...
Continue reading
