Professional Tag

Why Skilled and College Athletes The convergence of beauty and sports is having a moment. While sports and fashion have long intersected — from five-time NBA champion Dennis Rodman’s enigmatic, gender-bending style through the ‘90s, to NBA players’ widely watched tunnel outfits — the synergy between athletes and sweetness could also be in its relative infancy, but consumers are beginning to concentrate. Granted, sports fans aren’t yet creating Instagram accounts documenting the sweetness moves of their favorite athletes as they've begun to do with their fashion selections (see @leaguefits, @nbafashionfits), but they're watching the space, and corporations like Bubble, Sephora, Kinlò and others are harnessing athletes as a strategy to reach these consumers — and seeing promising breakthroughs because of this. Take oral care...