Prospects Tag

PARIS — As Chinese consumer confidence rebounds, online retail giant Tmall Luxury Pavilion helps partner brands to achieve the country’s increasingly young luxury consumers using data mining and latest technologies designed to rapidly bring innovation to the market. Janet Wang, general manager of Tmall Luxury Pavilion and vp of B2C retail for parent company Alibaba Group, outlined a few of the initiatives in a presentation in Paris during her first visit to Europe for the reason that start of the pandemic. In an exclusive interview with WWD, she delved further into how the technology is supporting brands’ omnichannel strategy.   “Customers come to our platform not only with the intention to buy directly, but in addition more about finding and learning concerning...