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During the last decade, fashion and sweetness corporations have needed to adopt latest marketing strategies because the influencer industry continues to prove as probably the most lucrative ways to drive sales. The times of counting on a brand’s heritage are drifting and executives are forced to search out their way in today’s hyper-digital world. Celebrity placements are also not as impactful as they once were and identifying social media influencers with a loyal following has turn out to be more necessary than ever. Inside the last two years, Revlon announced Megan Thee Stallion because the brand’s newest ambassador, but even with Megan’s growing influence, Revlon’s celebrity ambassadors couldn't dig the cosmetic company out of its debt.
Ronald Perelman,...
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