Customized beauty company Proven has raised a $12.2 million Series A from existing investors, with NewH2 Ventures acting as lead investor.
Proven, which already raised around $9 million in previous rounds, operates two brands: Proven Skincare, the AI-powered, personalized skincare brand launched in 2019, and Noteworthy, a personalised fragrance line that launched earlier this 12 months.
The corporate said it's on course to clock in greater than $35 million in revenue in 2023 and be profitable by the tip of the 12 months. Inside that, Noteworthy has already generated upward of $5 million in revenue since its launch earlier this 12 months.
“Since Proven launched in 2019, we have now built industry-leading technology that enables us to create personalized beauty products unlike anything ever available...
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