Black women can spend up to 4x more on haircare than women in other racial groups, with the average cost coming out to about 18% of their yearly income on products and maintenance alone.
African Pride recognizes this, and has stepped in to alleviate that heavy strain on cash-strapped college students.
The legacy haircare brand recently announced the return of its partnership 7-year-old partnerhship with Impressions of Beauty, a multicultural college marketing company, to supply free products to school students.
As a component of the partnership, African Pride also announced it'll be providing products from the ‘Moisture Miracle’ collection to students at Historically Black Colleges and Universities (HBCU) and Predominantly White Institutions (PWI) across the country.
“We're proud to be part of those...
Continue reading
0 Comments
